Notification logo and branding

Notification branding helps subscribers recognize your store when a browser push notification appears.

Branding fields to review

• Store or site name.
• Storefront URL.
• Logo or icon URL.
• Notification title and message style.
• Campaign-specific images where supported.

Logo guidance

Use a simple square icon that remains recognizable at small sizes. Browser notifications often show the logo at a small size, especially on mobile.

Recommended:

• High contrast.
• Minimal text.
• Transparent or solid background.
• Brand mark that works at small sizes.

Avoid:

• Large screenshots.
• Text-heavy artwork.
• Low-resolution images.
• Logos that depend on tiny details.

Campaign images

Some browsers support richer notification images. Use product or offer imagery that matches the campaign destination URL.

Browser support for hero images varies. A campaign should still make sense if only the title, body, and icon are shown.

Temporary campaign branding

If a campaign uses a specific icon or image, treat it as campaign content. It should not replace the store's normal brand identity unless the store intentionally wants that campaign-specific appearance.